Product Strategy and Experience Design Enhancing the Ways of Banking
< Portfolio The Impact The redesign of MCB Juice resulted in a massive uplift in user satisfaction and adoption. By solving performance issues and creating a seamless experience, the app re-established trust with existing users and attracted new ones. It supported the bank’s digital transformation strategy while reducing service costs and aligning with open banking […]
Enhancing the Bill Payment Experience on MCB Juice
< Portfolio The Impact We transformed a slow, outdated bill payment experience into a faster, smarter, and more user-centric feature that boosts customer confidence and retention. The redesign introduced instant payment capabilities, recurring bill subscriptions, and clear notifications—aligning with users’ real-life needs and expectations. By simplifying complexity on the backend and delivering clarity on the […]
Factoring Made Simple: Empowering Pennylane Users for Success
< Portfolio The Impact Though the factoring feature was only recently launched, its potential to transform the user experience and drive business growth is clear. By integrating factoring directly into the Pennylane platform, users can now manage their cashflow needs end-to-end without leaving the app. This holistic approach simplifies workflows, saves time, and provides a […]
Innovation in Action: Tokenization at MCB Group
< Portfolio The Impact Within a short period, 15% of MCB’s customer base had tokenized their cards, embracing the convenience and efficiency of cashless payments. This not only aligned with MCB’s vision of fostering a cashless society but also drove increased card usage, directly contributing to the bank’s revenue growth. Beyond the numbers, the project […]