I create intuitive and impactful digital experiences by blending user-centered design with strategic thinking. Here’s how I can help your business succeed:
Factoring Made Simple: Empowering Pennylane Users for Success
A streamlined factoring experience designed for clarity, trust, and ease. By simplifying a complex financial process within Pennylane’s platform, users can now access liquidity faster and focus on growing their business.
Innovation in Action: Tokenization at MCB Group
As a product designer and UX strategist, I led the end-to-end experience for MCB’s first NFC payment feature. I translated complex tech—like tokenization and API integrations with VISA and Mastercard—into a seamless, intuitive flow within the Juice app, making mobile payments effortless for local users.
Product Strategy and Experience Design Enhancing the Ways of Banking
As a product designer, my role was to look at the end-to-end design of the revamp of MCB Juice. As a team, we conduct research studies to shape the product strategy and consumer experience.
Reimagining Bill Payments for MCB Juice
I led the end-to-end redesign of the "Pay Bills" feature to introduce instant payments, subscription management, and smart notifications. By working closely with architects and engineers, I merged legacy flows with a new API, streamlined user journeys, and ensured a seamless transition for users. The result? A faster, smarter, and more intuitive experience that aligns with customer needs and business goals.
Empowering Sustainable Energy Choices Through Gamification
To help homeowners reduce energy use, Engie partnered on a gamified web app that makes home maintenance engaging. The tool guides users through self-assessments, offers tailored repair tips, and connects them with professionals—turning energy-saving into an accessible, actionable, and enjoyable experience.
Pay with Emotion: Humanizing Mobile Transactions through UX Strategy
This 8-week project focused on transforming a functional money transfer feature within a banking app into a delightful, emotionally engaging experience. Through market research, customer interviews, and usability testing, the team developed a strategy to personalize transactions with messages, emojis, and occasion-based templates.