I’m a freelance Product Designer and UX Strategist with over 9 years of experience specializing in tech and fintech. I create user-centered designs that drive business results. My portfolio showcases diverse case studies, from enhancing payment systems to designing intuitive digital platforms.
Outside of work, I’m a nature lover who enjoys hiking and kitesurfing. These passions fuel my creativity and keep me inspired to craft meaningful user experiences.
From strategy to execution, I partner with you to design exceptional digital products. I create intuitive and impactful digital experiences by blending user-centered design with strategic thinking. Here’s how I can help your business succeed:
End-to-end design solutions that align with your business goals and delight your users.
1.Market Research: Analyzing market trends and user demands to identify opportunities for new products or features. This informs the overall product strategy and positioning
2.Concept Development: Creating initial prototypes and concepts based on user needs and business goals. This stage involves brainstorming solutions that address identified problems
3.Cross-Functional Collaboration: Working closely with various teams (engineering, marketing, etc.) to ensure that the product vision aligns with technical feasibility and business objectives
4.Lifecycle Management: Overseeing the product from inception through development to launch and beyond, ensuring continuous improvement based on user feedback and market changes
Creating interfaces that are as functional as they are visually compelling.
1. User Research: This involves gathering insights about user behaviors, needs, and frustrations to inform design decisions. It employs various methods such as surveys, interviews, and usability testing to ensure the product meets user expectations
2. Interaction Design: Focuses on defining how users interact with the product. It includes designing workflows, navigation, and feedback mechanisms to create a seamless user experience
3. Visual Design: Encompasses the aesthetics of the interface, including typography, color schemes, and layout. The goal is to create an engaging visual experience that aligns with user expectations and brand identity
4. Usability Testing: Involves evaluating the product with real users to identify areas for improvement. This iterative process helps refine the design based on user feedback and performance metrics
Insights-driven strategies to bridge the gap between user needs and business objectives
1. Alignment of Business Goals and User Needs: Ensuring that the user experience strategy supports overall business objectives while addressing user requirements effectively
2. Stakeholder Engagement: Involving key stakeholders in the UX process to align expectations and gain support for design initiatives
3. Roadmap Development: Creating a strategic plan that outlines short-term and long-term UX goals, initiatives, and metrics for success
4. Performance Metrics: Establishing KPIs to measure the effectiveness of UX initiatives in achieving both user satisfaction and business outcomes
Actionable evaluations to identify friction points, unlock opportunities, and optimize the user experience for better business outcomes
1. Heuristic & Usability Analysis: Evaluate interface and interaction design against industry best practices and usability principles.
2. User Journey & Flow Review: Identify bottlenecks, drop-off points, and confusing paths in key user journeys.
3. Product-Market Fit Evaluation: Assess how well the current experience aligns with user expectations and business positioning.
4. Actionable Recommendations: Deliver prioritized insights with clear next steps to improve usability, conversion, and retention.
Want to know more on how I can help you or simply have a chat?