Designing Digital Experiences That Deliver Results

As a freelance product designer and UX strategist, I specialize in crafting seamless user experiences for fintech and tech companies looking to scale, retain users, and optimize workflows.

Let’s build a user experience your customers will love—together.

Designing Experiences that Drive Impact

Core services

I create intuitive and impactful digital experiences by blending user-centered design with strategic thinking. Here’s how I can help your business succeed:

Product Design

End-to-end design solutions that align with your business goals and delight your users.

  • Market Research
  • Concept Development
  • Cross-Functional Collaboration
  • Lifecycle Management

UX/UI

Creating interfaces that are as functional as they are visually compelling.

  • User Research
  • Interaction Design
  • Visual Design
  • Usability Testing

UX Strategy

Insights-driven strategies to bridge the gap between user needs and business objectives

  • Alignment of Business Goals and User Needs
  • Stakeholder Engagement
  • Roadmap Development
  • Performance Metrics

UX & Product audit

Actionable evaluations to identify friction points, unlock opportunities, and optimize the user experience for better business outcomes

  • Heuristic & Usability Analysis
  • User Journey & Flow Review
  • Product-Market Fit Evaluation
  • Actionable Recommendations
Portfolio

Recent Project

Product Design | UX Strategy

Innovation in Action: Tokenization at MCB Group

As a product designer and UX strategist, I led the end-to-end experience for MCB’s first NFC payment feature. I translated complex tech—like tokenization and API integrations with VISA and Mastercard—into a seamless, intuitive flow within the Juice app, making mobile payments effortless for local users.

Expertise

Simplifying Complexity. Designing with Impact.

I help fintech and tech companies design user experiences that simplify complexity, improve engagement, and drive measurable results. My focus is on aligning user needs with business goals to create scalable solutions that work.

Let's talk!

Want to know more on how I can help you or simply have a chat?